So many women are doing great things with WordPress — building businesses, creating jobs, and discovering a love of tech. The Women in WP podcast focuses on just that. Women in WP is a bi-monthly podcast about women who blog, design, develop, and market in the WordPress community. Angela Bowmen, one of the podcast hosts, traveled to WordCamp US and interviewed several women including myself. I spoke about how I came to use WordPress over 15 years ago and became involved in the community. It was a humid and rainy day in San Diego but a great time to be at the conference and I’m grateful for the opportunity.
I recently attended WordCamp US (aka WCUS), the annual conference for WordPress, back from its hiatus during the pandemic.
This was my first time attending WordCamp US and although it was much smaller than its typical incarnation – it was capped at around 600 attendees, down from thousands – it was huge to me in several ways. Read on for my experience and takeaways.
WCUS differs from local annual WordCamps because it is larger and draws attendees nationwide, hence the name, so as an attendee you get to meet people from outside your home city. WCUS typically features big sponsors, and an appearance from the co-founder of WordPress (more on that below).
WCUS is also a chance to celebrate the WordPress community, and after the sessions are over for each day, the celebration really begins with several parties put on by sponsors. The party by Godaddy Pro at the San Diego Air & Space Museum did not disappoint! Ethan and I got to enjoy some good tacos, two flight simulators, and seeing the sights around the museum.
Breaking the Chain
My intention for attending WCUS was to “break the chain” of zoom-only interactions with colleagues. It was a challenge to get back out there and expend so much social energy — but so worth it!
I also went out of my comfort zone and was interviewed for the Women in WP Podcast. I got to talk about my WordPress story and what brought me to WCUS. The Women in WordPress podcast as a whole, and this episode in particular, is a close look at women doing great things with WordPress – starting businesses, gaining independence, and creating jobs. Listen to the episode here.
Session Themes & Takeaways
Put People First: Accessibility and User-first site editing
On Friday, I attended the Website Accessibility Testing Workshop with Amber Hinds and Alex Stine. Alex demonstrated how he navigates a website with the screen reader on his PC. It was my first time experiencing someone using a screen reader in action and drove home just how important it is to prioritize accessibility and follow best practices.
Several accessibility items added to my list after these talks:
Always set the alt text of the logo to “Go to homepage” or have a Home link in the main menu.
Required form fields should use the word “required” (Gravity Forms makes this easy), use clear focus rings, and descriptive placeholder text, ie ‘[email protected]’, not ‘Email’.
Underlines should be used for links only, not for emphasis.
Avoid text in all caps, which can be misinterpreted as acronyms in screen readers and difficult to read when used for headlines or longer strings of text.
There were several more sessions on the topic of a11y, including one from Sara Cannon called Designing for Accessibility. Sara’s session along with the others all worked nicely together to recommend best practices for designing, building, and writing in a way that all people regardless of physical and cognitive abilities, can access. Sara included this great quote in her slides:
Good accessibility is about compliance, great accessibility is about empathy.
Another session focusing on users was Content Creators are Users, Too with Phil Crumm and Helen Hou-Sandí. Helen worked on the current whitehouse.gov website, which is an amazing example of beautiful and accessible web design. Their talk focused on creating a backend experience that mirrors the frontend in order to create a seamless editing experience. Higher expectations from website users are pushing us as website creators to build better experiences and make content editing a more intuitive, seamless process. Although this poses a challenge for us, it’s one we should embrace as a sign of technology working for people and not against.
Widen your Audience
I caught two interesting sessions about growing your audience by using video platforms.
Ebonie Butler’s talk How Live Streaming Can Level Up Your Career is an inspiring story of how she used Twitch to become a better developer, land a job, and build a community.
Joey Daoud’s session Blog to Video: Tapping into YouTube and Video SEO with Your Existing Content explained how to get started with YouTube and is a great primer for anyone interested in the basics of what you need (gear, script writing, thumbnail design, and more). This is something I’ve always been interested in and it was nice to see it laid out in one talk. The effort put in by YouTubers always amazes me.
One of the most powerful talks of the weekend was from Cami Kaos, DEIB: Uncomfortable Truths of Belonging. Cami spoke from her personal experience and as the DEIB Lead at Automattic. When people in positions of privilege do nothing to include marginalized communities, nothing changes, and we all lose. She challenged us to get uncomfortable in order to be inclusive by reaching out of our various places of privilege to create true belonging for people in marginalized communities.
Block Themes and the Future of WordPress
Many sessions on both days focused specifically on Blocks and Block Themes. My favorite talk of the entire weekend was Michelle Schulp’s session The Future Of Themes: Designing for the Block Editor and Beyond, which not only discussed the role of a theme designer in this new era of WordPress, but also gave a succinct “how we got here” — an overview of the past couple years of the evolving block editor (aka Gutenberg).
We’re now designing the content creation experience, not just the front-end design. We are creating comprehensive design system, not single pixel-perfect solutions.
Nick Diego’s session Build a Block in 15 Minutes was a quick dive into block development and how it can be done without learning React/JS and Rich Tabor’s session A New Era of WordPress Themes is Here: Block Themes was a look at how the theme landscape is changing and the role of the themes themselves is more user-focused.
I personally have mixed feelings toward the block editor, because it’s still a heavy lift to build an entire site with custom blocks vs using a page builder like Elementor. However, with ready-made block themes becoming more common, the experience for users and designer/developers continues to improve.
Block themes are the catalyst to providing a consistent theme-independent content experience.
This idea of theme-independence was echoed in Matt Mullenweg’s Q&A session, which you can watch on YouTube. Matt speculated that at some point there could be a universal block theme with the ability for such fine style control that is eliminates the need to switch themes for a new style, similar to what CSS did for HTML back in the days of the CSS Zen Garden.
The Q&A provided a look at where WordPress is headed and focused on responding to a variety of interesting questions and challenges from the attendees. This deepened my appreciation for WordPress as open source software and how it is reliant on its contributing community. This session’s very existence at a tech conference sets WordPress and its community apart from other software and their conferences, which are often gatekept by prohibitively high costs.
The People You Meet
I met so many folks from around the country (and even Canada and Mexico) at WCUS. (I wish I had taken more pictures!) I not only got to reconnect with folks I knew from previous WordCamps, but I finally met a couple of very special Automatticians.
Cami Kaos was our community organizer contact at Automattic when my fellow organizers and I took on WordCamp Asheville, but due to scheduling conflicts and the vast distance between Portland and Asheville, we had never met in person. We finally got to share a much overdue in-person chat and hug after her wonderful talk. Thanks for all you do, Cami.
And, more than eight years after I first became involved in WordCamps, I finally met Matt Mullenweg, the co-founder of WordPress. Following his Q&A session several of us attendees got to speak with him and take photos. As I spoke, I got a bit choked up while trying to express just how much WordPress and WordCamps have meant to me personally and to my career. He was very gracious and said he hoped I would continue for decades to come.
It was a fitting end to an even experience I will reflect on for years to come. Like with every WordCamp I’ve attended, the friendly team spirit of the WordPress community shone through. From the carefully prepared sessions to the well organized event itself, this was an experience I will fondly remember.
Apple recently launched Apple Mail Privacy Protection for iOS 15. This option allows Apple Mail users to opt out of tracking data being captured by email marketing services, which will affect your email marketing data and reports.
How email tracking pixels work
Any email sent from an email marketing service — such as Mailchimp, Constant Contact, Campaign Monitor, etc — contains a tiny invisible image called a tracking pixel. When the email is opened, the pixel loads, thereby letting the email service know that the email was opened. This process can also capture information like location and and IP address. (For more technical details, check out Litmus’ article.)
What is Apple Mail Privacy Protection?
The new protection allows users of Apple Mail to bypass email tracking pixels.
When someone turns the option on to block tracking data, their location and IP address won’t be recorded, and whether they open the email or not, it will be recorded as an open.
In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.
If you send email to a list of subscribers through any email marketing service (Mailchimp, Constant Contact, Campaign Monitor, and so forth) then your open rates will likely skew high from here on out. Apple Mail will record opens for every subscriber using Apple Mail Privacy Protection, no matter if they opened the email or not. So, your email marketing reports and data may show increased open rates.
What should I do?
Find out what percentage of your audience/list uses Apple Mail Take a look at how many of your subscribers actually use Apple Mail to get an idea of how many users could opt in to this service. It’s fair to say that most Apple Mail users will opt to block tracking data, so you should assume that your Apple Mail subscribers’ data will be inaccurate from here on out when it comes to open rates and location data, and understand this when looking at your reports.
Measure success based on clicks or purchases Measure your success with email sends based around clicks instead of open rate. Since open rates are going to be skewed high, you can either do the math each time to remove Apple Mail users from the reports or simple start measuring your success through other metrics like clicks.
If you have an online shop connected to Mailchimp, you could also measure success on sales emails based on purchases.
Update A/B Tests Likewise, depending on what percentage of your audience uses Apple Mail, A/B Tests should no longer be measured by open rates. Instead, measure for things like clicks.
Don’t rely on location data Don’t rely on location tracking to send to subscribers based on location, since Apple Mail users will likely have their location blocked and this will account for a significant part of your list.
Collect data willingly Collect location and email preference data from subscribers willingly through their email preference area. Collect things like their State or region and what kinds of email they are interested in receiving.
Don’t rely on location tracking to deliver relevant content any more, as a large part of your subscribers might be blocking this. In Mailchimp you can collect information by setting up preference groups or extra fields.
Be careful with Segments and cleaning your lists If you have any segments in Mailchimp based on opens, you may want to change this.
In addition, when looking to clean up your lists and remove uninterested subscribers, don’t remove them based on lack of email opens. Instead use other measurements or a combination or measurements.
Change is Good…mostly
This is certainly a change to the data we’re used to seeing in our email marketing reports. But it puts more control and protection in user’s hands, and in my book that’s a good thing.
While we may not be able to rely on as much information on the tracking side, what we can do is ask for relevant email preferences from our subscribers so that we have accurate tally of who wants to hear from us, and what they want to be emailed about.
If you’re interested in learning more about interest groups and email fields in Mailchimp, please leave a comment or contact me.
We all make mistakes from time to time with our domain services, like forgetting how to log in and manage it to allowing our credit cards expire. These innocent mistakes can lead to big problems like losing a crucial domain name!
Here are the most common mistakes I’ve seen. The good news? Each one takes only a few minutes to fix.
I’ve seen more than a few people temporarily lose their domain over the years, just because auto-renew was turned off inside their account. It can take up to two days to get your domain registered again and reconnected, and this means website downtime and lost business in the meantime. In an absolute worst case scenario, the domain could be lost due to someone else snatching it up.
Log in to your registrar (such as Godaddy or Namecheap) – the place where your domain name is registered.
Look for an area called My Subscriptions or My Products to see your domains listed.
Turn ON Auto-Renew and Save your settings.
2. Expired Credit Card
Another way to accidentally lose your domain is through an expired credit card. An auto-renewal will fail, because your card cannot be charged.
Log in to your registrar (such as Godaddy or Namecheap) – the place where your domain name is registered.
Locate the Billing or Payment Methods area.
Update your credit card on file to a valid card and Save your settings.
3. Paying for Domains and Services you don’t need
Online services often come as discounted packages that renew for a higher price in subsequent years. You may find yourself paying renewal fees on services like email, web hosting, or extra domain names that you never use.
Common services you may not need:
SSL certificates. These typically come free with hosting, so there’s no need to purchase a standalone certificate except in specific cases.
Extra hosting/email. I have found some people paying for entire web hosting accounts that they no longer even use! These fees really add up.
Old domain names. Many of us hold on to old domain names for business or creative ideas that we end up shelving. Review your list of domains each year and see if there are any you can let go.
Log in to your domain registrar and/or web hosting account.
Look for areas called My Products, Services, or Subscriptions.
Review the list of services you currently pay for and their renewal dates.
Turn OFF auto-renew on services you don’t use.
I recently saved a client over $150 by auditing her Godaddy account for services she didn’t need! Contact me for help reviewing your services.
Check your social media accounts, email signature, and other places where you link to your website.
Correct any instances of the insecure address. Write your domain links like this: https://yourdomain.com (include the ‘s’ in ‘https’)
5. Using Domain Email as your login email address
Don’t tie your domain email to vital services like domain registration or web hosting. Instead, use a personal email like a gmail or outlook address.
Why? If your hosting or domain name service were to go down (like from forgetting to renew your domain), you may lose access to your domain email. This would lock you out from resetting passwords or receiving important email updates from tech support. Using a personal email address is another safeguard against losing access to your core web services!
Log in to your domain registrar and/or web hosting account.
Look for an area called My Account or My Profile.
Update your contact and login email address to a non-domain email address you check regularly, such as a personal gmail address.
6. Not using a Password Manager
I’ve harped on this for years, but using secure passwords and keeping track of them is one of the best things you can to safeguard and streamline your digital life.
If you’re in the mood for some spring cleaning of your WordPress site, here are some tools that will help you organize, manage, and clean up your WordPress admin area. There are thousands of free WordPress plugins available, but in this post I highlight six that are game-changers. Some will save your sanity like FileBird while others may require some training or practice like Redirection. Most of these are quick install-and-done plugins, so take a look and see what works for you.
All of the plugins below are free, though some offer pro upgrades.
FileBird is amazing plugin transforms your media library with folders (and subfolders), much like your computer. My favorite feature is that it does not affect the urls to your media files, meaning you can safely activate and de-activate this plugin without affecting your existing media library.
How to use:
Install it, start creating folders in your Media Library, and then drag items into the folders to organize them. This will help you keep your media library clean and easy to use, especially if you collaborate with a team.
Your media library has gotten out of control!
You want an easy way to visually organize your files
Enable Media Replace does exactly what the name suggests; it allows you to easily swap out an image, pdf, or anything in your media library. Instead of removing an image, uploading a new one, and manually re-inserting the image, you can simply swap out the file and the link to the file will stay the same. Yes!!
Replacing often-updated pdfs like a menu or downloadable form
Replacing outdated photos of people or staff
Replacing anything in your media library without the normal hassle
Want to see even more attributes in your WordPress admin columns? Try Admin Columns, which lets you add dozens of different columns and rearrange them. This plugin is much more robust but takes a bit of setup, which is why Featured Image Admin Thumb is a quicker solution if you’re only looking to add the Featured Image.
Redirection may be too advanced for some users, but it will come in handy one day when you decide to delete a page or post. I install it on nearly every website I build because redirects are an important part of your site’s health and SEO.
Use this plugin to redirect – or in other words, point – old or deleted pages/posts to a relevant new page/post. This tells Google and other search engines where to find the new page. It also improves your website for your visitors – instead of someone seeing an ERROR page, they will blissfully glide to the right page, without even realizing they were redirected.
You can also use this for marketing. Create a redirect from a short link, like “mycoolsite.com/free” to a longer more descriptive url on your site, like “mycoolsite.com/free-wordpress-tools-2021”. Then use the short link on social media or a business card so it’s easier to remember and looks nicer.
Retiring (deleting) old pages/posts while pointing people to a more relevant page
Pointing a short link to a specific page/post on your site
Some sites do not use the built-in blogging feature of WordPress at all, or may blog very infrequently. For these sites I always install Disable Comments, which completely eliminates the Comments area of WordPress and shuts the site down to receiving comments on blog posts or pages. If you do not need or want to invite discussion on your site, this plugin is for you.
Sites that don’t need or want to deal with comments, ever!
If you want fine control over the order of your blog posts or other post types, this is the plugin for you. Simple Custom Post Order lets you click and drag posts into any order you choose.
On this yoga retreat website, we wanted to blog about upcoming events, but need to order the posts by the event date – not the published post date. This plugin lets us manually re-order the events so that the upcoming events are in order by the most upcoming date.
Taking control over the exact order of your posts (or custom posts like Events, Portfolio items, Staff, etc)
I hope this list of plugins gives you some ideas on how you can improve the editing and organization of your website for you or your team. Let me know what your favorite plugins are by contacting me – I’m always on the lookout for a great tool!
A global pandemic, hundreds of miles between me and my clients, family and friends… What could possibly go right in this scenario?
There were huge challenges that came with a year spent far removed from the world, but let’s celebrate some wins, shall we? Here are some highlights from the year at Lydia Roberts Design.
These websites were very welcome work in a time of such uncertainty. Click each one to read more about the process.
In addition to new websites, I completed several Mailchimp packages, built new features and new landing pages into existing websites, and launched exciting online courses using WooCommerce and LearnDash.
I continue to offer Maintenance Care Plans to new and existing clients as well as hosting on Flywheel and now also on Kinsta.
I also updated several sites stuck on outdated WordPress versions that had become in peril of breaking or security risks. I call these “site rescues”!
My contractors, Laura and Megan, deserve a round of applause for their work with me this year which included everything from migrating websites and content, research, and keeping sites up to date through many WordPress changes.
Virtual Connecting & Belonging
As a small business (and someone who works from home) I rely on relationships with clients, colleagues and friends to keep me busy with work. And this year despite the extreme physical distance, I was in some ways more connected than ever. I was able to make new connections over Zoom and enjoy long phone conversations with many clients about life in their neck of their woods.
I took advantage of the influx of virtual learning to attend WordCamp Asheville online, my local Las Vegas WordPress meetup group, and a slew of webinars and even an online wellness seminar. In December, I gave my first meetup presentation in a very long time, about free tools anyone can use to help their brand’s web design (see the presentation here).
This was a year of unrelenting change in so many ways. WordPress released several major updates to its block editor (aka Gutenberg) which kept me on my own toes and also forced to me to expand my knowledge of themes and plugins and re-dedicate myself to building future-friendly sites, or websites that will work well with the coming changes.
I also enjoyed watching the annual State of the Word Address and learning about the long-term roadmap of WordPress. Here’s an impressive statistic from the address:
WordPress is now used to build 39% of all websites.
Six Years in Business
I’m deeply grateful to my network of colleagues, clients, and friends for coming back year after year to work with me and sending me referrals.
To celebrate six years in business and re-dedicate myself, I updated my branding and created some swag like these stickers.
Thank you for making my year.
Here’s to a happy and healthy New Year. See you in 2021!
The Las Vegas WordPress Meetup Group has been an amazing resource for me after moving out west. When I got volunteered to talk about how to differentiate a website design from its competitors, I took up the challenge. I ended up turning the talk into more of a general look at design rules of thumb and free tools like Canva, Coolors, Unsplash, and more. I learned a lot during the resulting discussion about tools I use everyday.
View the replay of our virtual meeting below, and/or check out the slides.
The self-isolation necessary to curb the coronavirus has forced many into working from home, so it’s never been a better time to reflect a bit on the ins and outs of telecommuting.
Here to help demonstrate some tips of at-home work success are my live-in assistants and feline companions, Buster and Elwood (guest appearance from my brother’s teddy bear dog, Mr. Latte.)
Structure your Work & Create Accountability
It’s all too easy for tasks to go undone when there’s no longer a structure in place dictating our day. When someone isn’t looking over your shoulder, it can be hard to stay on task with what really matters.
Set up some self check-ins throughout the day to make sure the big important tasks aren’t getting drowned out by the sometimes frantic “little stuff.” It’s hard to police yourself, so create accountability. This could be a deadline, a reward (if I get this done, I can take off early), or a friend or colleague you ask to check in with you and ask how the task is coming along. Or, a pet with an intense stare will suffice.
Create a Designated Work Space
You might not have the luxury of a home office, but try to find an area with a door you can shut to create some focused time to work. If possible with your partner and/or kids, create blocks of work hours where you’re not to be disturbed. This will help you get into “work mode” and get things done before you re-enter the shared family living space.
Make Virtual Meetings count
The beauty of remote work is the easy access to virtual meeting tools like Skype, Zoom, Daily, FaceTime, and the like. Instead of getting straight down to business, take a few minutes to connect with people on a personal level during a virtual meeting. And use the benefits of virtual meetings like a chat window for brainstorming. See more tips on Virtual Meetings from my friend Chad over at We and Me, Inc: 3 Ideas on How to Have Better Virtual Meetings
Dress for success…or comfort
Some folks who work from home like to get showered and dressed for work as soon as they are up, just as they might on a normal “go to the office” workday. Others take a more… relaxed approach. Do what’s comfortable for you (…and acceptable if you have a video call) and enjoy the freedom and comfort of home!
Be Patient & Connect with People
Working from home is a difficult transition, even for those who are naturally introverted. Remember that your coworkers and friends are struggling too. Reaching out and venting about problems, stresses, or the absurdity of the situation can alleviate a lot of tension. Be patient with yourself and others, and don’t expect to become a remote-work master overnight.
Take Eye Breaks
Staring for hours at a computer screen can cause eye strain, headaches, and a whole bunch of other dry eye problems that I have discovered over the years. Follow the 20-20-20 rule. “For every 20 minutes spent looking at a screen, a person should look at something 20 feet away for 20 seconds.”
I use an app called BreakTime that will fade and lock my screen, forcing me to look away and stretch my legs for at least 2 minutes.
Don’t let someone’s birthday, a company achievement, or other special occasions pass by unrecognized just because an in-person party can’t take place. Get together for a virtual celebration, send an appreciative email or text, and plan a future hangout. Don’t forget the party hat.
Enjoy the Sunshine
We all know sunlight is good for us. Vitamin D helps boost our mood and can mentally energize us. Get out for a walk if it’s a nice day and enjoy! Or as Buster demonstrates above, sprawling out in sunbeam can really hit the spot.
Make Sleep a Priority
A well rested body has a stronger immune system and is better able handle stress. Working from home can throw off your normal routine and it’s easy to let your sleep cycle get out of whack quickly. Try to stick to a normal routine and make sure you’re getting the right amount of sleep for you. If we take Elwood and Buster as models, about 20 hours per day outta do it.
Make time for Play
Eventually, everyone will get a case of the stir crazies, even those long accustomed to remote work. Some my favorite silly breaks: turn up your favorite song and belt it out, get up and dance, or laugh along with a favorite standup comedy routine.
Or, follow Buster’s example – grab a loose hair tie and just go nuts.
I hope these actionable cats – er, tips – will come in handy. Got a favorite work-from-home tip? Leave a comment below!
You’ve definitely seen it: a small lock icon next to the web address of your favorite website. Like this:
That lock icon symbolizes something important: an SSL Certificate.
What the heck is SSL?
SSL (Secure Socket Layer) is a secure connection. An SSL certificate encrypts all the data that passes between your visitors’ web browser and your website’s server where your website lives. This secures your website and makes it much harder for malicious parties to read the information coming to and from your site.
Websites using SSL can easily be identified by their web address:
Note the “s” in the address – it stands for Secure and signals an SSL certificate is used.
Why do I need SSL?
Trust, Ranking, Security
An SSL certificate is key for providing a visual “ok” signal to visitors. That lock icon basically tells visitors to your site: “This website is secure, and you can trust it.”
SSL is required for any website selling a product or containing forms such as a contact form or email signup. But over the years, Google also started using SSL as a ranking factor, meaning they get ranked higher. For this reason, around 2017 it became important for ALL websites to use SSL, no matter what.
But even in 2020, three years after SSL became a ranking factor with Google, many websites still don’t have SSL enabled or properly configured.
This is what it looks like if there is no SSL present:
Making the Switch
Contact your trusted web developer or your web hosting company. Ask if there is a yearly fee and how you can properly set up SSL on your site.
After switching to SSL, your web address will change.
no SSL: http://www.myawesomewebsite.com with SSL: https://www.myawesomesite.com
Update all listings of your website
Update your website listings — social media accounts, Google business page, email signature — to match this new address starting with https. This helps Google find your site at the new https address faster.
Watch for mixed content and Not Secure warnings
“Mixed content” happens when parts of your website such as images still originate form their old http address instead of https. This causes a warning of Not Secure to show up in the address bar, even though you have SSL!
If you see a Not Secure warning, you can identify the culprit by using the built in browser inspector tools in Firefox or Chrome. However, it’s usually best at this point to contact a web professional such as yours truly to root out and fix the issue. It often only takes a few minutes.
Keep SSL active and watch for renewals
Sometimes SSL certificates need to get renewed each year, especially if it’s a paid service. Mark your calendar for when it will renew and make sure you have an active card on file at your web host company. Your website can go down temporarily if it can’t find the certificate.
Once you have SSL, visitors will have increase trust and confidence in your website, and so will search engines like Google.
In October 2014, I took the freelance leap. I was working as a web developer for a local business, and I missed having full control over my work. I knew it was time to get out there and work for myself.
As an extremely risk-averse person, this was a decision I measured, worried over, and spoke to countless friends and colleagues about. Failure was definitely a possibility. I had no idea what would happen when I no longer relied on an employer to bring me work. I didn’t really belong in the business sphere, did I? (It turns out this feeling has a name — imposter syndrome.) I was just a person with strong web skills who wanted to make my living working with good people.
I left my previous job knowing that I could do the work, but not sure about the whole “business thing.”
Slow & Steady
Over time, I learned to trust that the work would come, and it has. More often than not, there’s way too much on my to-do list. I’ve narrowed my focus and now only take on work that I’m excited about. Years later (slow and steady, remember?) I’ve transitioned from working with businesses in any and all industries to mostly the wellness and coaching fields. Basically, I see myself as helping the helpers.
I made mistakes along the way, and still do. I haven’t always anticipated problems I should have seen coming, or realized a task would take much longer than I thought. I’ve been frustrated by having to “know it all”, and realized it’s ok to assemble a team of experts in other fields like SEO, marketing, and social media.
I’ve made friends with some extraordinary designers, developers, and other creatives. The folks at Craftpeak taught me several workflows and told me about tools I still use today, as well as provided an awesome co-working space for a couple years. These friends and others inspire me and support me, and their work makes mine better, too.
I got involved in the WordPress community and was the lead organizer for WordCamp Asheville in its inception in 2014 and 2015, and then got to enjoy transitioning my duties to the other organizers for the next few years 🙂 As an introvert who tends to shy away from leadership, I found a community. I even got up in front of a ton of people and talked without disastrous consequences!
In 2018 I was extremely lucky to be part of a beautiful studio space created by Mountain Laurel Digital. Being around these strong female businesswomen changed the way I thought about business. My slow and steady approach was a success, but my under-the-radar “business is scary” mindset was holding me back. The time in this space taught me to push aside those imposter syndrome feelings and embrace being a business owner.
And in 2019, when my husband and I moved to Las Vegas, it was only the community of supportive clients and friends that bolstered me and allowed me to do this. They, and my years of experience, gave me the confidence I needed to provide the same services, despite the physical distance.
5 years stronger
These days, I’m still the person that wants to do high quality work for good people. In moments of overwhelm, I am encouraged by seeing my clients flourish, watching how they work through the hard times and how they capitalize on and plan for the good times. Just check out my portfolio and you’ll see a group of dedicated and talented business owners doing their best work.
I know I’m not the absolute strongest I can be, but I am five years stronger. And I’m excited to see where we go next together.