Websites

Lydia at work

Each website begins with your goals and what makes your business or organization stand out. We’ll talk about how we can achieve success with the new site and determine what kind of custom website is the best fit for you and your budget. Please contact me for pricing.

All websites are placed on one of my recommended hosting platforms so they run at top speed with backups and security. After your site is launched, you’ll have the option of jumping aboard my maintenance plan so you never have to worry about keeping plugins or licenses up to date.

“Lydia has turned my company’s scattered digital presence into one cohesive and compelling brand. From website to newsletter to social media templates and even into strategy and positioning, Lydia has helped both advise and implement on so many valuable projects.”
– Chad Littlefield | Co-Founder, We and Me, Inc.

Why WordPress?
This flexible open source platform allows for a deep level of customization. WordPress powers over 30% of all websites which means there are vast resources for both the website owner and designer + developer. You never have to worry about not fully owning your site or being boxed in by limiting platforms – your website is uniquely yours.

Email Marketing

Colorful vinyl figure of Mailchimp mascot
Freddie, the friendly Mailchimp mascot.

If you’re like most busy business-owners, you may have an email list collecting dust right now. Why not put that list to work with a beautiful automated welcome sequence, on-going newsletter, or announcements to drive sales? I can help you craft your email marketing setup so it works best for you and ties in seamlessly with your website.

A few services I offer:

  • Brand your account and connect it to your website with signup forms
  • Brand your templates and create templates for your specific needs
  • Set up automations like welcome series and abandon cart
  • Clean up unruly accounts and organize your lists, tags, and groups
  • Offer on-going consulting, training, and reporting to help you level up your Mailchimp game!

Why Mailchimp?
The heavyweight champions — and light-hearted geeks — of email marketing, Mailchimp’s templates are some of the most bullet-proof, and they’re just so gosh darn pleasant to use. With free accounts up to 2,000 subscribers, it’s a great choice for small businesses and organizations who are starting out with email marketing.


Assembling the Team

With 10 years experience as a web professional in Asheville, I know how to assemble a crack team. Whether you need photography, content and copywriting, or SEO help and getting your website found, I’ll connect you with skilled local people who will get the job done.

SEO: A great website is nothing unless it gets found by your audience. Investing in SEO (Search Engine Optimization), whether upfront or on-going will take your website to a whole new level.

Photography: It might just be the single most important element of your website! Good photography can convey your business like nothing else can. It’s so important to show the genuine you, which is why stock photography should be used sparingly. I can connect you with a photographer if you don’t have an in-house source of professional photos.

Social Media: Connecting with your audience on multiple platforms can be a full-time job, which is why I will help set you up with a professional that can post regularly and engage with your audience.

Copywriting: Not all businesses and organizations have the time to write the copy needed for an entire website. And writing for the web is a challenge because attention spans are so short. I can connect you with a writer that will be your voice.

Ready to get cracking? Contact me here. I’m looking forward to it!

Let’s Get Started