In October 2014, I took the freelance leap. I was working as a web developer for a local business, and I missed having full control over my work. I knew it was time to get out there and work for myself.
As an extremely risk-averse person, this was a decision I measured, worried over, and spoke to countless friends and colleagues about. Failure was definitely a possibility. I had no idea what would happen when I no longer relied on an employer to bring me work. I didn’t really belong in the business sphere, did I? (It turns out this feeling has a name — imposter syndrome.) I was just a person with strong web skills who wanted to make my living working with good people.
I left my previous job knowing that I could do the work, but not sure about the whole “business thing.”
Slow & Steady
Over time, I learned to trust that the work would come, and it has. More often than not, there’s way too much on my to-do list. I’ve narrowed my focus and now only take on work that I’m excited about. Years later (slow and steady, remember?) I’ve transitioned from working with businesses in any and all industries to mostly the wellness and coaching fields. Basically, I see myself as helping the helpers.
I made mistakes along the way, and still do. I haven’t always anticipated problems I should have seen coming, or realized a task would take much longer than I thought. I’ve been frustrated by having to “know it all”, and realized it’s ok to assemble a team of experts in other fields like SEO, marketing, and social media.
I’ve made friends with some extraordinary designers, developers, and other creatives. The folks at Craftpeak taught me several workflows and told me about tools I still use today, as well as provided an awesome co-working space for a couple years. These friends and others inspire me and support me, and their work makes mine better, too.
I got involved in the WordPress community and was the lead organizer for WordCamp Asheville in its inception in 2014 and 2015, and then got to enjoy transitioning my duties to the other organizers for the next few years 🙂 As an introvert who tends to shy away from leadership, I found a community. I even got up in front of a ton of people and talked without disastrous consequences!
In 2018 I was extremely lucky to be part of a beautiful studio space created by Mountain Laurel Digital. Being around these strong female businesswomen changed the way I thought about business. My slow and steady approach was a success, but my under-the-radar “business is scary” mindset was holding me back. The time in this space taught me to push aside those imposter syndrome feelings and embrace being a business owner.
And in 2019, when my husband and I moved to Las Vegas, it was only the community of supportive clients and friends that bolstered me and allowed me to do this. They, and my years of experience, gave me the confidence I needed to provide the same services, despite the physical distance.
5 years stronger
These days, I’m still the person that wants to do high quality work for good people. In moments of overwhelm, I am encouraged by seeing my clients flourish, watching how they work through the hard times and how they capitalize on and plan for the good times. Just check out my portfolio and you’ll see a group of dedicated and talented business owners doing their best work.
I know I’m not the absolute strongest I can be, but I am five years stronger. And I’m excited to see where we go next together.