2018 was a wild ride. Here are some of the highlights:
Celebrating Four Years in Business
Flashback to October 2014: I left my full time developer job to go solo. It was the right time to spread my wings and take on the new challenge of creating a business. I had freelanced for years on the side, ever since I graduated college, and it felt like a natural next step to work on my own.
But, as the years passed, I still thought of myself as “just” a freelancer. My inner voice told me I was “trying it out” — even after four years.
In 2018, my mindset changed completely. I fully embraced Lydia Roberts Design as a business and a brand. This new mindset emerged from a few pivotal moments:
New Shared Office and finding Inspiration
In June, I joined a shared office on Depot Street in the River Arts District. This is the biggest shift for me and my business in four years. Having my own desk in this beautifully designed space alongside four talented and creative women, is a dream come true – a dream I didn’t know I had.
I am forever grateful to Casey Nifong for inviting me to join this space. Getting to know her and the other women has been a joy this year. But beyond that, seeing their businesses thrive and grow is a huge motivator for my own business. I’m inspired by their work, their business practices, and their success.
Going Fast…in Vegas
Driving a sports car around a track at 125mph? This was an an experience I never anticipated.
For my husband’s 40th birthday we splurged on a big trip to California with friends. Our finale was a day in Nevada at Exotics Racing Las Vegas. Driving fast cars was at the top of his list — not mine. I was nervous and felt unprepared. I even thought about backing out. But in the end I let go, listened to the instructor…and had an absolute blast.
At the end of the day, I clocked the fastest lap time of our group. I tried something scary and unknown, and loved it. For a risk-averse introvert, this was huge.
I started to think: if I can do this, I can do so much more.
New Work + Services
It was a busy year for website and email work, too.
I created a completely custom site for the Sourwood Inn. The Piano Emporium got a custom design to focus on mobile sales. I created a brand new site for River Island Apothecary and guided owner Katie Vie through launching her first online courses on the Pathwright platform. Pamela Millis, LPCS got a completely updated look when we replaced the previous nature stock photos with new professional photography of her and her office. Earlier in the year, I created a new site for Broo using the Divi theme to allow their team to customize their own design. I got to attend an awesome launch party for Hempé. I created the Hempé site in 2017, but this year we updated the site and they began selling through Amazon. Later in the year, I created a new custom homepage for CooperRiis Healing Community, and continue to work with them to improve many areas of the site.
In addition, I worked on countless content updates, Mailchimp templates and consulting, and completed major upgrades to WordPress 5.0 and PHP 7.2.
This year I also added hosting and maintenance plans as a service. It was a big leap to pay for a large hosting plan, but it’s allowed me to stay in closer touch with clients and be more involved in an on-going way with their online life. I host with Flywheel, an awesome managed WordPress hosting company. Ask me about hosting 🙂
Yep, I finally put my business on Facebook and Instagram. I used to pride myself on flying under the social radar, only to realize I was missing out on a powerful and fun way to express my business. I’m excited to finally join the conversation.
It was a thrill attending and organizing WordCamp Asheville for the fifth year in a row. My involvement in planning took a backseat this year due to travel and other responsibilities. But, meeting with the organizing team is still one of my favorite yearly pastimes and one I plan to continue.
I also had the great opportunity to meet so many colleagues this year as well — through gatherings like The Creative League, and as a side effect of the new office. I am incredibly fortunate to live in such a creative town with such kind people.
Plans for 2019
I have set some big goals for 2019. I aim to expand on my service offerings, while getting more focused on my specific packages. And, I’m finally putting a long-mulled-over idea into action this year, though I’m not quite ready to share what that is 🙂 Stay tuned by signing up for my newsletter and thank you for reading!